Uber is helping Florida-based Vroom Delivery, a provider of proprietary ecommerce software for the convenience retail industry, improve convenience store delivery options for consumers.

Stores using Vroom Delivery’s back-office, inventory and loyalty products can now leverage integrations to Uber Eats to power orders from the Uber Eats app, as well as an integration with the Uber Direct white-label delivery fulfilment service, to power orders from merchant-owned channels.

Vroom Delivery partners with regional and national chains representing over 3000 stores in nearly 40 US states to manage their proprietary ordering. These retailers can now use low-cost white label fulfilment through Uber Direct, including the ability to deliver age-restricted items across much of the USA. Due to Vroom’s integrations into the convenience store technology ecosystem, many stores can list online every product that is available in-store, for on-demand delivery with no manual maintenance.

In addition to the benefits for merchant-owned channels, the partnership also benefits stores on the Uber Eats app, which can leverage Vroom Delivery’s menu management services to create online menus with thousands of products and automated inventories. This leads to larger average basket sizes and fewer out-of-stock items listed online. Additionally, Uber is offering marketing incentives to convenience retailers on the Vroom Delivery platform that use Uber Direct for their white label fulfilment.

Stores using both Vroom proprietary ordering and the Uber Eats marketplace can have orders from both channels automatically rung-up and routed to a single tablet with thermal receipt printer capabilities. Vroom integrates with most major back-office systems including PDI, ADDS and KRS (formerly CMI).

“We are excited to partner with Vroom Delivery to help convenience retailers reach more customers and grow their businesses with delivery,” said Bernie Huddleston, general manager at Uber Direct. “By making it easier for convenience retailers to take in and fulfil online orders and leverage the network of couriers delivering with Uber, this new partnership will benefit consumers and convenience retailers alike.”

John Nelson, CEO of Vroom Delivery, added: “We are so thrilled to be partnering with Uber to help convenience retailers grow their online sales. Our unique integrations and automation in the industry combined with Uber’s network of independent drivers and the Uber Eats marketplace will both lower costs, improve efficiency and increase the range of items consumers can get delivered. We can’t wait to see the results.”

Several of Uber and Vroom Delivery’s larger mutual customers have already signed up for this enhanced partnership, and both companies expect many more chains to sign up in the coming months.

Founded in 2016 and headquartered in Miami, Vroom Delivery provides full-stack ecommerce with every technical aspect required for chains of convenience stores to operate and manage their own ecommerce and delivery services.