Detroit-based online marketplace StockX has launched an immersive shopping app for Apple’s Vision Pro spatial computer.

The experience features an immersive sneaker showcase with 3D models of top releases, a rich product browse and discovery experience, live and actionable market data, and a shop-the-look feature that lets users browse user-generated content from customers around the world in a 4K display.

StockX says this makes buying, selling and discovering the world’s most sought-after sneakers, apparel, accessories, collectibles and electronics easier. The app, designed for Apple Vision Pro, encourages users to dive into the world of current culture with a new shopping experience.

“Nothing replaces the feeling of picking a sneaker off the shelf and holding it in your hands, but this new experience comes very close,” said Greg Schwartz, StockX president. “Innovation is at the heart of everything we do at StockX. We were the first to introduce stock market mechanics to the resale space, and we’re proud to be one of the first marketplaces to launch a spatial app for Apple Vision Pro. It’s everything you know and love about StockX, but in an entirely new dimension.”

The app was designed entirely in-house by a small group of StockX’s product designers and engineers. The team – assembled in December 2023 – jumped in head-first to create a first-of-its-kind spatial app for StockX’s user base, which is comprised mostly of millennial and Gen Z customers. In addition to all the standard benefits StockX customers enjoy when shopping on the platform – including 360-degree photography, seamless shopping and expert-verified products – it includes features designed to take advantage of Vision Pro’s spatial computing capabilities, including:

• Immersive sneaker showcase: Bring shopping to life with 3D models of top sneaker releases that appear on shelves in the home environment. Interact with products in a hyper-realistic manner, examining the craftsmanship and detail of each item.
• Rich product discovery: Browse StockX’s product catalogue with eye tracking and hand gestures, and view favourite products in detail.
• Interactive market data: Engage with live, rich market data, and interact with visual graphs and detailed sales information for real-time insights, allowing shoppers to make informed buying decisions.
• Shoppable outfits in 4K: Get inspired and shop high-resolution user-uploaded outfits.
• Seamless buying: Navigate the second-hand market with ease, making transactions in a few intuitive gestures.

“In addition to being one of the first resale marketplaces to bring spatial shopping to market, the StockX experience offers a unique balance between immersive features and our core competencies,” said Drew Moore, senior director at StockX. “We’re incredibly proud of how this first iteration came together, and we’re already looking forward to rolling out the next phase of features and updates.”

Looking ahead, StockX plans to add selling capabilities and further personalisation offerings to the app, including a feature that allows customers to shop and browse the same products as their friends using SharePlay.

To download the StockX app, visit the VisionOs App Store at apps.apple.com/us/app/stockx-shop-sneakers-apparel/id881599819.

The StockX (www.stockx.com) platform features hundreds of brands across verticals including Jordan Brand, Adidas, Nike, Supreme, Bape, Off-White, Louis Vuitton and Gucci; collectibles from artists including Kaws and Takashi Murakami; and electronics from Sony, Microsoft, Nvidia and Apple. Launched in 2016, StockX employs over 1000 people across offices and verification centres around the world.