Customer experience platform Sprinklr has partnered Samsung, with the Sprinklr platform now available as an integrated app for Samsung SMART Signage and Hospitality Displays.

Sprinklr’s platform allows Samsung to deliver content and data from more than 30 social and digital channels directly via their commercial display products. Users can update information in real time and manage remotely with Samsung’s service offerings. Samsung also now offers Sprinklr capabilities directly to their customer base.

Incorporating AI, Sprinklr’s unified customer experience management platform, Unified-CXM, helps companies engage customers across any digital channel. Headquartered in New York City, Sprinklr works with more than 1,000 of the world’s largest firms, including Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

“Shoppers expect to receive a positive first impression when interacting with a brand. These rising customer expectations are prompting retailers to rely on Samsung to create meaningful experiences for their customer base through the use of display technologies in their stores,” said Parrish Chapman, Director, Enterprise Retail Sales Key Accounts at Samsung Electronics America. “Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”

“Delivering real-time, customisable data and content from digital channels to consumers will help retailers revolutionise the shopping experience,” said Doug Balut, Senior Vice President of Global Alliances, Sprinklr. “By pairing Sprinklr’s Unified-CXM platform with the industry-leading digital signage and displays from Samsung, companies can enhance the seamless experience of customers, differentiate their stores and brand, and drive business results.”