Australia’s largest pure-play online retailer Kogan.com has selected Israeli fraud management platform Riskified. Kogan.com aims to use Riskified’s machine learning-based fraud detection technology to improve its operational efficiency, cut costs and remove friction from its customers’ shopping experience.

With Riskified’s automated solution, Kogan.com plans to expand its services and offerings and build on its position as the largest online shopping platform in Australia and New Zealand.

“Kogan.com is renowned for price leadership through digital efficiency. We do this by making data driven decisions that benefit our loyal customer base,” said Daniel Taft, Head of Operations at Kogan.com. “Online retail is still in its infancy in Australia, and Kogan.com plans to accelerate its adoption while consistently staying ahead of the curve in offering affordable and in-demand goods and services. We believe that Riskified will help simplify our fraud protection, ultimately making for a better customer experience.”

“We are thrilled to work with Kogan.com, as we share the same drive for innovation and are equally passionate about delivering a world-class customer experience,” said Assaf Feldman, co-founder and Chief Technology Officer at Riskified. “As a strategic business partner to our merchants, we use our machine learning platform to drive significant cost savings and revenue growth. We’re excited to continue our international market expansion by adding Australia’s largest pure-play online retailer to our merchant network.”