Massachusetts-based retail commerce innovator RedIron is working with UK smart retail basket provider Flooid on retail platform implementations including seamless integration projects for e-receipts, coupon burning, payments, gift cards, loyalty, personalised offers, wallet and email validation.

“RedIron shares a commitment to Flooid’s very reason for being, namely open integration and highly-leveraged services that deliver agility for our customers,” said Thomas Schuetz, senior vice president at Flooid. “Our collaboration means retailers can make changes and add customer experience capabilities fast, easily and effectively.”

Flooid, which rebranded from PCMS earlier this year, has worked with RedIron for years. Together the two companies help retailers accelerate their ability to sell and engage with customers in new ways in store, in digital environments and online. Other notable Flooid partners include IBM, Intel, Microsoft, Adobe and Magento.

“Throughout our 19-year history, RedIron has always worked with the best and innovated to serve the marketplace,” said RedIron managing director and founder Herb Cline. “Flooid’s approach fits perfectly with our own relentless drive to deliver faster point-of-sale innovation projects to our customers, on-spec, on-time and on-budget. We look forward to growing our partnership and delivering best-of-breed solutions for some of the most exciting and challenging integration projects in retail.”

RedIron provides traceability, implementation and integration services, Enterprise X-Ray to monitor and provide actionable activities for the tech stack and its RI-Broker middleware to speed up the time to value. RedIron has employees across the USA and Canada with offices in Massachusetts, Utah and Ontario.

The Flooid platform delivers basket functionality across store and online sales channels. With multi-vertical capability, it handles the sales operations for some complex grocery, specialty, fashion, and food and beverage retailers in PoS, self-checkout, mobile, ecommerce and social environments. With its API set, developer toolkit and a growing community of partners, Flooid says it enables retailers to tap into the ecosystem of start-ups, innovators and IoT technologies.