Utah-based Quotient, a digital promotions and media technology company, has launched its white-label digital out-of-home (DooH) platform for retailers.

This will let retailers across all channels and sizes directly access and sell DooH as a complement to their retail media offerings.

With roughly 80% of consumer transactions still occurring in the physical store, the location-based DooH demand-side platform (DSP) presents an opportunity for retailers and brands to digitise the in-store purchase journey and programmatically reach high-intent shoppers during the path to purchase.

This white-label option lets retailers integrate their first-party data with Quotient’s proprietary location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers to increase store visits and sales. This helps retailers work with brands to plan and optimise their DooH campaigns and make audience-based, data-driven decisions to achieve the best possible outcomes, including return on ad spend (ROAS).

“Amid price pressures and the struggle to maintain customer loyalty, retailers need to empower brands to target the right consumers in the right place with the right message,” said Jeff Williams, chief retail officer at Quotient. “Our DooH tools have a proven track record of success in helping retailers drive increased traffic and CPG brands achieve higher conversion rates and return on ad spend. We look forward to helping these companies grow their businesses and strengthen their relationships with consumers.”

DooH advertising spend is expected to grow by 15% by 2025 and jump to 22% by 2026. Retailers, brands and marketing agencies recognise the power of DooH to engage diverse audiences and more difficult-to-reach consumers, leading to increased investment in the channel.

With access to over 580,000 screens and 150 million mobile devices, Quotient’s DooH DSP allows for planning and targeting to reach consumers programmatically on digital screens wherever they are and wherever they shop. Retailers can capitalise on this demand by integrating DooH into their retail media networks.

Quotient partners with advertisers, publishers and retailers, including Clorox, Procter & Gamble, Unilever, CVS, Dollar General, Ahold Delhaize, Amazon and Microsoft. Quotient is headquartered in Salt Lake City, Utah, and has offices across the USA as well as in Bangalore, Paris, London and Tel Aviv.