Petco adds omnichannel tech to Mexican stores

  • July 17, 2023
  • Steve Rogerson

Pet store chain Petco has implemented Teamwork Commerce’s omnichannel technology to manage its 118 shops in Mexico and Chile.

Enriching the lives of pets is an ongoing mission for Petco, an American health and wellness company in the pet industry, providing products and services for animal companions.

To enhance its expansion in Latin America, Petco has implemented technology from Florida-based Teamwork including point-of-sale (PoS), loyalty programme and inventory control, all integrated with its CRM and online store.

Thanks to the cloud-based functionalities of Teamwork Commerce, Petco offers Club Petco, a programme where customers receive coupons based on their purchase accumulation, whether they bought in-store or online. Furthermore, a strategy was implemented to streamline the checkout process by incorporating QR code scanning for grooming services and bulk products, allowing multiple items to be added with a single scan.

For Petco, this initiative proved valuable as it consolidated information into a single system, facilitating the checkout process and eliminating human error through devices that provide a better user interface and enhanced experience.

Additionally, by adopting a paperless philosophy, customers can opt to receive their receipts via email or through the Petco app.

“Teamwork Commerce has become one of the key pillars in achieving omnichannel capabilities at Petco,” said Guillermo Prieto Cortes, CIO of Petco Mexico. “It has reinforced Club Petco, our successful loyalty programme, and we have been able to implement real-time targeted experiences to pamper our customers both in physical stores and on the ecommerce platform.”

Teamwork Commerce is a flexible tech stack for retailers that includes PoS, OMS, CRM, clienteling, inventory control and reporting. The cloud-based system is constantly evolving to provide technology to meet the needs of the ever-changing retail landscape. With Teamwork, retailers gain a deeper understanding of their customers to provide personalised experiences through invisible technology.