American clothing retail chain Pacsun is installing RFID technology in 315 shops using Dutch firm Nedap’s iD Cloud Store.

Nedap’s iD Cloud Store has a record of increasing inventory accuracy and delivering data-rich insights for operational processes. Deployment to all of Pacsun’s stores is estimated to be completed this quarter.

Pacsun chose Nedap to increase inventory accuracy, inform replenishment decisions, and improve omnichannel and in-store experiences. As a new technology for Pacsun, RFID should immediately begin delivering value as stores create a higher level of transparency with customers and fulfil more customer orders.

“Meeting our Gen Z customers how they want to shop is crucial,” said Shirley Gao, chief information officer at Pacsun. “Pacsun shoppers are social media savvy and shop our exclusive merch drops with urgency. We pay attention to our customers desired preferences and listen to them every second of every day, including their expectations on a seamless shopping experience. To achieve this, Pacsun is a digital disruptor and we actively invest in technologies that will help take our brand experience to the next level. Partnering with Nedap is helping us unlock competitive advantages as we tap into data-rich fulfilment and operational cheat-codes to get the right product to the right stores for the right customers.”

Nedap’s iD Cloud Store was chosen by Pacsun (www.pacsun.com) after market research and competitor analysis. User testimonials made clear to Pacsun that iD Cloud Store delivers retail inventory accuracy and omnichannel fulfilment to increase buy-online-pickup-in-store use.

On the technical side, Nedap’s virtual shielding algorithms digitally identify article location at 98% accuracy, a labour saving that contributed to selecting iD Cloud Store (www.nedap-retail.com/platform/store). Nedap’s technical capabilities and consultative culture, prioritising expectations and deliverables, was said to have made Pacsun and Nedap culturally aligned.

“Pacsun is ready to use tomorrow’s technology, today, rolling out RFID to their stores already,” said Ailen Bilharz, Nedap’s head in North America. “The Pacsun group is looking at RFID with exciting business cases in mind. We’re beginning with building strong basics while keeping each decision future focused. We look forward to the future of our partnership, from exploring shrink analytics to diving deeper into distribution centres, so Pacsun can continue to offer the premier omnichannel experience for their strong Gen Z customers.”