Nextail AI improves merchandising for Jules

  • February 21, 2024
  • Steve Rogerson

French menswear retailer Jules is using an artificial intelligence (AI) platform from Spanish firm Nextail to transform its in-season merchandising processes through demand forecasting and decision automation.

Nextail is set to drive enhanced allocation and replenishment across Jules’s 550 stores in France and abroad.

Nextail helps fashion retailers continuously align their merchandising decisions with dynamic demand. With the implementation of Nextail, Jules gains the ability to make demand-driven decisions, improving allocation and replenishment to points of sale with a higher likelihood of capturing sales.

Beyond boosting sell-through rates and reducing missed sales opportunities due to lack of stock, Jules will also reduce its reliance on safety inventory. This move aligns with the brand’s commitment to fostering a conscious and positive lifestyle while progressing towards a zero-waste business model, as stated in its mission to “establish a movement of better, more conscious and more positive men who enjoy life to the fullest while respecting the planet”.

By integrating machine learning and automation into these processes, Jules aims to reduce manual, time-consuming efforts and enhance team productivity for more value-added tasks. Fashion retailers leveraging Nextail have the potential to cut time related to manual work by up to 80%.

“Replenishment with Nextail is a real performance accelerator for the company, helping us transition from restocking based on sales, to basing this decision on an estimation of future sales,” said Yannick Dussart, Jules supply chain director. “That, plus better granularity and management compared to previous tools, allows us to allocate inventory with much more precision. Our procurement teams quickly learned to use Nextail, but even more key to our success was how well store teams have received it.”

Juan Avedillo, co-CEO of Nextail (, added: “We are delighted to support Jules in this pioneering collaboration, driving a forward-thinking approach to the brand’s merchandise planning. Their eagerness to embrace cutting-edge AI bolsters our confidence that this partnership will not only empower their current operations but also lay a solid foundation for a successful and dynamic future.”

Jules ( is a French menswear brand known for its contemporary and stylish clothing that reflects the essence of modern masculinity. The brand operates a network of 550 stores, both domestically in France and internationally, offering a diverse range of fashion-forward apparel that is said to combine quality, comfort and on-trend designs.