Wellness brand 5 Star Nutrition is enabling omnichannel customer and associate experiences using technology from Massachusetts-based NewStore.

The NewStore omnichannel platform will run its growing retail footprint across the USA. The lifestyle company will soon be able to deliver a connected and seamless customer experience across all channels, allowing shoppers to buy where, how and when they want.

The retailer provides health and wellness products. It is known for carrying reputable brands with best-in-class ingredients as well as delivering personalised, high-quality service. NewStore is a turnkey omnichannel platform, with PoS, order management, inventory, fulfilment and clienteling in a single cloud system.

Together, the two companies plan to elevate the 5 Star Nutrition brand experience while innovating for the customer needs of tomorrow.

“Our mission from the beginning has been to deliver outstanding results for our customers, which begins with the in-store experience,” said Drew Powell, CEO of 5 Star Nutrition. “We set out to find a modern solution with a forward-looking partner to enable a true omnichannel experience for our customers and associates, and have found that in NewStore. We are excited about this partnership as well as our omnichannel growth with a reliable and performant platform as the foundation.”

The platform will also make it so the brand can incorporate historically store-only products into its web assortment. This precise inventory and order management will also be integral to future offerings related to subscriptions and loyalty.

“The health and wellness industry is being driven by consumers’ increasing need for easy access to products and services,” said Stephan Schambach, CEO of NewStore. “Our platform is the only choice for brands looking to exceed these expectations. Five Star Nutrition’s associates have a lot of expert knowledge. With NewStore, they’ll have real-time product, customer, and order information at their fingertips on dedicated iPhone apps. It will help ensure they can deliver outstanding results for customers.”

Five Star Nutrition is an omnichannel retailer of sports nutrition, vitamin and weight loss products. It is known for how its expert staff provide personalised guidance to help users achieve their specific health and wellness goals. The retailer has 54 locations across 20 states in the USA and is owned by Defyned Brands, a developer, marketer, distributor and multi-channel retailer of vitamins, supplements and apparel.

NewStore delivers omnichannel-as-a-service with a platform combining PoS, order management, clienteling and inventory. Store operations from endless aisle to mobile checkout to fulfilment are possible with two iPhone apps. Users include Burton Snowboards, Decathlon, Ganni, Goorin Bros, Outdoor Voices and Untuckit. It is backed by General Catalyst, Activant Capital and Salesforce Ventures.