Israeli ecommerce measurement firm MySize has integrated its shoe sizing technology directly into retailers’ web sites.   The integrated sizing technology joins a growing list of capabilities in the MySize ID platform, which includes garment and shoe recommendations. This addition is intended to enhance the online shopping experience and reduce the hassle of returns for retailers.

Through accurate shoe sizing technology seamlessly built-in as a feature on retailers’ sites, shoppers can virtually obtain fits for a brand’s shoes without needing to download an app. Retailers can provide accurate and user-friendly sizing technology to boost their bottom lines and cut down on returns.

As ecommerce footwear sales are slated to reach $21.4bn in 2021, alongside market size growth recorded at 9.0% per year on average between 2016 and 2021, it’s clear that online shoe sales are a major source of revenue for retailers. But as up to 40% of online footwear purchases are returned, sellers are struggling with costs that top billions annually.

MySize footwear sizing is easy to implement and is plug and play with ecommerce platforms Shopify, WooCommerce, Lightspeed, Magento and more.

By pairing a footwear retail’s product table, GTIN, description and other relevant details with MySize’s AI-driven and machine learning algorithms, online shoppers will be presented with an accurate size recommendation, which is expected to increase confidence and reduce returns.

MySize has demonstrated the positive impact of its accurate online sizing in the online apparel industry, reducing returns by as much as 50%, and increasing average order value by as much as 30%. Using this same technology, MySize’s footwear sizer enables customers to receive an accurate shoe size recommendation that is saved, using the current wizard.

“When customers can order the right size without needing to jump through hoops or rely on guesswork, both the retailer and the consumer win,” said Ronen Luzon, CEO of MySize. “By bringing our highly accurate sizing tech directly to retailers’ sites, we’re empowering larger numbers of customers to obtain the right fit for them, and increasing accessibility to those who may not have wanted to take the extra step of downloading the app. In 2021, consumers expect an online shopping experience that covers them from A to Z and, with our built-in sizing feature, retailers can provide their customers with the very best virtual fits.”

My Size’s measurement technology is based on algorithms and technology with applications in the apparel, ecommerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of ways.