Californian start-up Fast is set to roll out its one-click checkout technology to Marquee Brands’ portfolio of direct-to-consumer web sites starting this spring.

Fast claims to provide the world’s fastest online checkout experience. The partnership with New York-based Marquee Brands brings one-click checkout to online customers worldwide.

Marquee Brands manages a portfolio of some of the world’s most recognisable brands, including Martha Stewart, Ben Sherman, Body Glove and Motherhood Maternity.

“As technology rapidly evolves, we’ll continue to introduce best-in-class, forward-thinking companies to our portfolio’s digital ecosystem,” said Jonathan Greller, Marquee Brands’ president of digital ventures. “We’ve designed our digital channels with a focus on being consumer-centric, and one-click checkout represents the ultimate convenience in a seamless experience.”

Through this partnership with Marquee Brands’ portfolio, online customers will be able to use a checkout button that completes online orders in a few seconds with a single click.

First-time Fast users simply enter their contact information and payment details as they normally would for their first purchase on a retailer’s site. After that, they can use Fast’s one-click checkout at any online store that uses Fast Checkout without having to enter information again.

The company’s signature one-click checkout technology has proven to reduce cart abandonment rates and increase conversion, two of the major pain points for online retailers globally.

“Marquee Brands is home to some of the world’s most iconic brands, whose customers expect the very best at every touchpoint,” said Fast CEO Domm Holland. “A frictionless checkout process is crucial for a truly outstanding customer journey. Marquee Brands has been at the forefront of implementing technology that enables customers to have the best online experience possible, and we are proud to partner with them.”

The partnership marks another milestone in Fast’s expansion into the UK market after launching in November 2021.

Marquee Brands is owned by investor funds managed by Neuberger Berman. It targets high-quality brands with strong consumer awareness and long-term growth potential.

Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.