UK start-up Jisp has launched Jisp Media, a platform to help brands attract and engage more effectively with retailers and customers in convenience stores.

The convenience-store sector has many difficulties in terms of executing a media strategy, measuring its success, and tracking RoI. Jisp Media solves each of these problems and provides brands with a connected convenience-store commerce, in-store, online and via mobile, from digital vouchering, social media, in-app media and one-to-one personalisation, all the way through to broader mass reach campaigns.

Using Jisp Media’s connected platform, a brand’s communication can be aligned and targeted to complement existing ecommerce strategies and provide digital reach into areas within retail spaces that previously were inaccessible. Jisp Media allows brands and retailers to understand shopping physically and digitally with insight into transactional and behavioural analytics.

In other words, it aims to send the right message to the right shopper at the right time.

“A big voice for a small business is our mission,” said Greg Deacon, Jisp chief customer officer. “How we engineer what we do and how we do it starts with the shopper and drives operational, financial, social and environmental benefits for retailers, wholesalers and brands. We know that convenience stores offer huge sales opportunities for brands. However, the way we attract, engage and sell has largely been the same for past 25 years. We want to ensure we provide a more relevant and personalised offer to assist brands winning in the channel. Our new platform will bring together in-store, online and mobile experiences and use it in a way that helps our brand partners to be more efficient, while building stronger partnering between retailer and wholesaler. We’re excited to work with our suppliers to drive better engagement with customers and add value to their businesses.”

Jisp Media is already helping some brands including Kellogg’s, Mars Wrigley, Heineken, Friesland Campina, Budweiser, Molson Coors, Red Bull, Hovis, Graze and Bird’s Eye. Jisp Media connections can increase margins and sales, drive footfall and increase order volumes throughout the supply chain. The average Jisp shopper adds 2.5 items to their basket and saves on average £3.10 on every visit. The top performing retailers are already seeing on average £1400 a week in RSV with scan-and-save.