Greek telecommunications company Intracom Telecom has introduced a system that uses smartphone data to offer a digital experience to retail owners, their customers and employees.

It responds to the needs and challenges of any retail business, from individual to chain stores.

The flexible system is said to allow physical stores to increase average revenue per customer, reduce costs, optimise inventory scheduling, automate processes, outperform physical and on-line competition, and increase employee and customer satisfaction.

Moreover, offering a digital experience to the consumers, it gives them the opportunity to interact with the store, through their smartphones.

The information generated by the shoppers is collected by the smart retail technology, enabling retailers to gather insights, further analyse customer behaviour, launch in-store marketing campaigns and reduce queues.

“This is a brilliant addition to Intracom Telecom’s wide portfolio of smart solutions,” said Nikolaos Velentzas, general manager of Intracom Telecom’s business services division. “Always listening to the market’s needs and seeing the immense penetration of smartphones into people’s lives, we have created a smart solution that paves the way for individual stores and chains to step rapidly into the digital world, offering the business and its customers a wide variety of features that redefine operational excellence and shopping experience.”

Intracom Telecom is a telecommunications vendor operating for over 40 years. The company has become a benchmark in fixed wireless access and it innovates in the 5G and 4G wireless RAN transport and small-cell SON backhaul arena. It offers revenue-generating software and a range of ICT services, focusing on IoT, SDN, NFV, big data analytics, data-driven intelligence, and smart city technology.

Moreover, it addresses the energy and utilities industry, emphasising on smart metering and end-to-end IT. The firm is also active in the public and private sectors providing security integrated systems for critical infrastructure protection and border surveillance.

Intracom maintains its own R&D and production facilities, and operates subsidiaries worldwide.