Insider improves digital experience for Carrefour shoppers

  • November 3, 2020
  • Steve Rogerson

Supermarket chain Carrefour has partnered with B2B SaaS company Insider to drive immersive digital experiences for its customers worldwide.

Insider plans to help the brand connect data from multiple online and offline sources, predict the future behaviour of shoppers with AI, and individualise experiences across channels.

Insider’s growth management platform helps more than 800 brands including Uniqlo, Samsung, Toyota, Mediamarkt, New Balance, Estee Lauder, Philips, Virgin, Avon, Avis, Marks & Spencer, Dominos, Nissan, BBVA, Ikea and CNN drive their digital growth through individualised multichannel experiences. Insider helps brands improve return on ad spend, optimise customer acquisition cost, and increase conversion rates, average order value and lifetime value.

“Insider has enabled us to implement ideas quickly and effectively, which is essential to our promise of delivering an interactive and responsive brand experience,” said Michael Chen, ecommerce manager at Carrefour. “Also, in the past few months that we have worked with Insider, we have always been able to reach out to them and communicate to resolve any issues that we come across. Insider’s growth consultants suggested ground-breaking ideas to us, like the push-based cart recovery scenario which got us a conversion uplift of 350%. Insider is a continuously evolving all-in-one marketing platform that allows us to access the latest technology – a great tool for anyone looking to create impactful customer experiences.”

Insider continuously extends its capabilities with the latest technologies and channels such as WhatsApp Business API and Facebook Messenger for businesses while developing ways to tackle key pain points of marketers, such as product discovery.

The integration of the platform to an existing tech stack can be quite easy, says Insider, and does not create a burden for IT teams. Once integrated, users can start designing experiences within minutes.

Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration that recently announced a $32m series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst.

Insider has 24 offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.