Heinz sauce dispenser monitors flavour preferences

  • May 30, 2023
  • Steve Rogerson

Food giant Kraft Heinz has unveiled a customisable and IoT-enabled digital sauce dispenser that lets consumers personalise their own flavour creations.

Developed in six months from initial brief to the physical product, with more than 200 potential sauce combinations, Heinz Remix is said to be taking personalised sauces to new heights.

The free-standing machine is touchscreen operated, enabling consumers first to select from a range of bases – currently Heinz Ketchup, Ranch, 57 Sauce, and BBQ Sauce – then personalise further with one or more enhancers – currently Jalapeño, Smoky Chipotle, Buffalo and Mango – at their preferred intensity level of low, medium or high.

“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, vice president at Kraft Heinz. “Heinz Remix is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers; dipping will never be the same. With Heinz Remix, it’s more than a sauce dispenser, it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavour preferences in real time. Who knows, maybe our next new sauce combination will come from a superfan using Heinz Remix.”

Kraft Heinz debuted Remix at last week’s National Restaurant Association Show in Chicago, with plans to pilot the innovation with restaurant operators in late 2023 to early 2024.

“The launch of Heinz Remix is a first for the sauce category and foodservice industry,” said Peter Hall, president of the firm’s US Away from Home division. “It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavour and experience anywhere you’re eating, and we’re delivering on that goal with category leading innovations.”