US companies Green Spoon Sales and Shelvspace have combined technologies to provide brands with more visibility, better collaboration with retailers and faster speed to market.

Colorado-based Green Spoon Sales, a natural food and beverage brokerage specialising in emerging consumer packaged goods, is working with Arizona firm Shelvspace, a developer of predictive retail execution technology. The two brands collaborated to release Green Spoon Basin powered by Shelvspace. This new-to-market data process software was built to support national retailers and brands in every stage of the brokerage process.

The software will enable real-time communication between brands, retailers and brokers using high-speed cloud technology. Breaking down barriers in communication traditionally resulting from siloed data, this software will allow multiple types of information to flow seamlessly through one platform, harmonising the day-to-day operations of retailers.

Shelvspace technology enhances the omnichannel experience for Green Spoon’s nationwide team brand partners and retailers to create a concept that the firms hope will change the industry standard of communication.

This software allows for better visibility, growth and faster speed to market. Born with the common motivation to provide a more transparent partnership with their customers, Green Spoon and Shelvspace worked together to create the breakthrough.

“A good firm is one that adapts to the latest innovation and technology available to them and, with Green Spoon Basin powered by Shelvspace, we are now able to provide national brands and retailers with the tools they need for increased transparency in their daily operations,” said Green Spoon Sales CEO Kari Pedriana. “Technology is the future and by implementing disruptive ideas in every facet of our operations, we are opening doors to even more innovation and asserting ourselves as a forward-thinking retail brokerage.”

Female-founded and family-owned, Green Spoon Sales regularly challenges traditions within the industry and sees this collaboration with Shelvspace as an opportunity to assert itself as a knowledgeable leader in developing technology within the industry.

“We at Shelvspace are thrilled to work with Green Spoon Sales to incorporate industry-leading technology into the retail environment, which has traditionally been a mature sector,” said Chad Tornabeni, CPO of Shelvspace. “By working together to introduce revolutionary ideas to everyday functions in communication and distribution, we are looking forward to the continued innovation and modernisation this technology will bring.”

Founded in 2010, Green Spoon Sales is a natural food and beverage brokerage. Headquartered in Boulder, Colorado, Green Spoon works with like-minded national brands across nine US regions. The firm employs more than 100 people.

Shelvspace specialises in retail sales and execution for consumer product and retail companies. Headquartered in Scottsdale, Arizona, it supports hundreds of brands across a variety of US retail channels. Its proprietary technology is said to bring store level data, workflow and automation together to unlock growth potential of every brand on every shelf.