New York-based Fractal has launched a purpose-built interconnected artificial intelligence (AI) offering for consumer goods, manufacturing and retail.

Called Asper.ai, it builds on the company’s existing AI capabilities.

“Asper.ai brings together some of the advanced data science capabilities and a team of experienced industry personnel to deliver a product that finally produces the efficiency and results that consumer goods and retail brands have long been waiting for,” said Andy Walter, CIO at Procter & Gamble.

Businesses are as dynamic and complex as they have ever been in the wake of the Covid-19 pandemic and subsequent digital transformation surge, meaning AI technology has become more important. However, immense fragmentation exists across the AI ecosystem in retail and consumer packaged goods (CPGs). Asper.ai tackles these silos by providing an end-to-end AI product, unifying demand planning, inventory optimisation and positioning, and strategic pricing and promotion.

“Business success today is defined by how quickly and seamlessly brands are able to make decisions,” said Mohit Agarwal, CEO at Asper.ai. “Unfortunately, brands suffer from debilitating AI fragmentation and a lack of interconnectedness. Asper.ai looks to solve these challenges by driving interconnectedness through its autonomous decisioning product.”

Pranay Agrawal, CEO of Fractal, added: “The opportunity for AI to unlock efficiency and drive growth is massive. At Fractal, we are constantly looking for ways to help consumer brands tap into new revenue and growth opportunities and Asper.ai is the next step on the journey.”

With budgets still incredibly tight in the wake of turbulent financial markets, Asper.ai’s demand planning and pricing and promotion modules – made available for limited test release – have already been shown to help businesses unlock growth and were able to free existing manual bandwidth by using the Asper.ai product.

Asper.ai also unlocks flexibility for businesses to avoid getting stuck in a linear AI maturity curve. With full scale implementation of Asper.ai, businesses can unlock AI for improved accuracy and continuous learning, platform for speed and agility, and process transformation for improved value focus.

By changing the way decisions are made, Asper.ai can unlock growth and transform organisations into adaptive intelligent enterprises. Through its autonomous decisioning engine, Asper.ai works with data to provide proactive, interconnected and automated decisions that help customers.

Fractal has close to 4800 employees across 16 global locations, including the USA, UK, Ukraine, India, Singapore and Australia.