Fossil to deploy NewStore mPoS in 19 countries

  • December 11, 2023
  • Steve Rogerson

Lifestyle accessory company Fossil Group is deploying NewStore’s omnichannel mobile PoS platform across hundreds of locations in 19 countries.

Massachusetts-based NewStore has a modular, mobile-first omnichannel cloud platform for retail brands. Fossil Group is using the company’s technology globally to reimagine the shopping experience across its Fossil, Fossil Outlet and Watch Station stores. The company has replaced its legacy store technology with the NewStore mobile point-of-sale (mPoS), which will be live in 19 countries once the project is complete.

With NewStore, Texas-based Fossil Group has put an app-powered, digitally connected retail experience in the hands of its staff, allowing them to assist and check out customers anywhere on the store floor with a mobile device.

“The NewStore platform is a significant leap in Fossil Group’s mission to deliver a seamless and unified customer experience,” said Fossil Group vice president Robin Beighley. “Its mobility is a game-changer, allowing associates to transact everywhere the customer is shopping within the retail store. The ease and consistency of the check-out experience have resulted in quick adoption by teams and stronger conversion rates. NewStore’s innovative cloud-based solution establishes the foundation for rapid digital growth and optimisation of our holistic customer journey.”

By replacing its legacy, on-premise system with NewStore, Fossil Group has unlocked the benefits of a global, fully cloud-based PoS. The company continues to implement the platform across its fleet of stores seamlessly, and deploying NewStore at new locations in the future should be almost as easy as shipping a box of smartphones.

“NewStore represents a significant, strategic partner for Fossil on our continued journey to invest in the retail and omnichannel experience,” said Steve Richards, chief information officer at Fossil Group. “With its seamless integrations and intuitive mobile interface, their platform has energised our retail teams and added immediate value as we continue to move forward with our global deployment.”

Once the project is complete, associates can access all order and inventory data across the business, simplifying the checkout experience and increasing customer engagement. NewStore will also support omnichannel flows, such as remote selling, store fulfilment, endless aisle, buy online pickup in-store and buy online return in-store. Additionally, because NewStore has pre-built integrations with the Salesforce suite of products, Fossil Group can extend its recent investments in Commerce Cloud, Marketing Cloud and Service Cloud to its stores.

“Delivering a seamless connected commerce experience across borders requires a partner with the expertise and worldwide infrastructure to make it happen,” said Stephan Schambach, CEO at NewStore ( “NewStore is the only platform built to help companies navigate and scale complex digital transformations on a global scale. With rollouts across more than 50 countries, we have the proven capacity to support Fossil Group’s needs and bring elevated, consistent experiences to all of their stores worldwide.”

Fossil Group ( is a design, marketing, distribution and innovation company specialising in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, its offerings include watches, jewellery, handbags, small leather goods, belts and sunglasses.