New Jersey-based Cognizant is working with Shopify and Google Cloud on generative AI to modernise global retailers and brands.

The goal is to help retailers modernise and implement technologies to deliver customers real-time recommendations, shopping assistance and customised offers. This combined offering aims to drive modernisation for retailers that unlocks the business value of technologies such as generative AI.

The alliance is focused on bringing together the power of Shopify’s commerce platform, Google Cloud’s core cloud infrastructure, and client delivery of Cognizant’s retail industry advisory and technology implementation specialists.

The joint offering should help enterprise retailers facing difficulties personalising customer experiences, scaling their operations globally and modernising their commerce platforms. By using Shopify’s commerce operating system, built on Google Cloud, brands will have the foundational technology needed for Cognizant (www.cognizant.com) to execute digital transformation and deliver benefits across a range of retail scenarios.

“We’re excited to align with Shopify and Google Cloud to transform the commerce experience for retail businesses by offering a pathway to generative AI-powered platform, technology and cloud modernisation in one place,” said Sushant Warikoo, head of Cognizant’s retail business unit. “Our goal is to unlock a set of commerce capabilities for retail businesses of all sizes and address future focused trends important to retailers and customers alike, including seamless, hyper-tailored customer journeys, personal AI shopping assistants, fraud mitigation, sustainability and more.”

Ritu Khanna, Shopify (www.shopify.com) vice president, added: “Shopify and Google Cloud have a long and established relationship. Together we specialise in bringing to market leading commerce options that help enterprises modernise, scale and innovate at speed. Now, with Cognizant as a delivery partner, we can unlock the transformation enterprises need to drive growth.”

And Carrie Tharp, Google Cloud (cloud.google.com/solutions/retail) vice president, said: “Consumer expectations are changing more rapidly as generative AI evolves the nature of digital experiences. This new offering can help retailers more quickly and easily modernise their ecommerce experience on the world’s leading retail commerce platform with the latest AI and digital innovations.”