CF app supports shopper and retailers post Covid-19

  • June 23, 2020
  • Steve Rogerson
LiVE by CF is a new mobile app developed to enhance the Canadian shopping experience, at home or in CF shopping centres. (CNW Group/Ravel by CF)

As shoppers return to malls, property management firm Cadillac Fairview (CF) has announced Live by CF, a mobile app developed to enhance the Canadian shopping experience, at home or in shopping centres, and deliver additional support for retailers.
Available in English and French and customisable to a shopper’s local CF mall, the app offers access to more than 65 retailers and hundreds of thousands of searchable products with plans to add more retail partners and brands. The app is available in the App Store and Google Play for iOs and Android.
Over the past year, CF’s digital innovation team has been working with partners and retailers to identify opportunities that bridge digital and physical shopping experiences with a focus on helping retailers optimise their brick-and-mortar investment.
Through pilot programmes that delivered real-time, mobile-only offers, app-based reserved parking and alternative payment options as well as same-day delivery services, CF has been able to test and trial services against shopper preferences. Upcoming releases will add features that matter the most to Canadian consumers and retailers alike.
“We set out to address retailer and consumer pain points across the entire shopping journey from discovery to delivery,” said Jose Ribau, CF executive vice president. “Armed with those insights and today’s accelerated pace of change, we have an opportunity to move up the launch of products that were on our future development roadmap. The success of CF and our retail clients is inextricably linked and, through a focus on digitising the experience, we are committed to strengthening our relationships with our retail partners and helping them as they navigate this unprecedented time.”
Retail partners at launch include Roots Canada, SoftMoc and Mackage, with opportunities for more brands to get involved immediately and curate their own in-app presence and offering.
Because of Covid-19, shoppers want to plan their mall visit in advance for safety and efficiency. Features in the app allow them to do that from home, prepare for their visit and move efficiently through the property:

  • A mall directory in their pocket complete with property-specific maps and icon-based navigation cues to help plan the most efficient shopping routes.
  • Access information related to Covid-19 safety protocols, such as up-to-date mall opening hours and the location of hand sanitiser stations
  • Up-to-date retailer hours, including which ones are or are not yet open
  • Search and tag favourite products right in the app for quick recall when shopping
  • Receive special offers directly from CF retailer partners for in-property savings

Live by CF will be rolled out at all 19 CF shopping centre properties across Canada in English and French.

CF is one of the largest owners, operators and developers of office, retail and mixed-use properties in North America. Its portfolio is owned by the Ontario Teachers’ Pension Plan and also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.