BP tests Mashgin AI at convenience stores

  • March 29, 2022
  • Steve Rogerson

Oil company British Petroleum (BP) is testing an artificial intelligence (AI) self-checkout system from Mashgin’s at four Californian convenience stores.

The checkout system is said to be the world’s fastest touchless self-checkout powered by AI and uses computer vision to scan items for purchase instantly.

The technology advances BP’s journey of implementing automated checkout at its stores. BP envisions a convenience store of the future with a variety of checkout options to give customers a choice in how they shop.

This is the most recent step as BP aims to nearly double earnings from its global convenience and mobility business by 2030 from around $5bn in 2019.

“BP remains focused on introducing new, tech-driven options for our customers to provide an innovative and seamless shopping experience,” said Humberto Marroquin, vice president of mobility and convenience in the Americas West Coast for BP. “By working with Mashgin, we can evolve our stores for a better customer experience.”

BP will pilot and test out California-based Mashgin’s self-checkout technology at four AMPM stores in 2022 before exploring options to roll it out wider. The technology will go live at the following four stores between April and June 2022: 2051 Walters Rd Fairfield, CA 94533; 10421 Grant Line Rd, Elk Grove, CA 95624; 3121 Bernal Ave Pleasanton, CA 94566; and 1 Rollins Rd Millbrae, CA 94030.

“We are thrilled to work with BP and AMPM, a major leader among convenience stores, to further improve the in-store experience for their valued customers,” said Jack Hogan, vice president at Mashgin. “The collaboration also hits close to home as AMPM will be our first convenience store chain to deploy near Mashgin headquarters in Palo Alto, California.”

Founded in 2013, Mashgin serves millions of customers worldwide and is a privately held company backed by Matrix Partners, Susa Ventures and Y Combinator.