Danish clothing and accessory company Bestseller has rolled out Dutch company Nedap’s RFID cloud technology to 380 of its Vero Moda women’s fashion stores.

Bestseller decided to switch to Nedap after seeking a partnership that could leverage its initial RFID investment further.

The family-owned fashion company has more than 2600 stores, housing brands such as Jack & Jones, Vero Moda and Only. It has deployed Nedap’s iD Cloud for its Vero Moda stores.

Implementing iD Cloud enables more software functionality that leads to improving the efficiency of how products are received and the introduction of real-time replenishments. This results in more time for store staff to focus on delivering a better shopping experience.

“Our primary focus is to optimise store operations even further by adding RFID-based goods receiving and sharing transactional data to close the loop around RFID,” said Casper Terp Harboe, RFID project manager at Bestseller. “With this single view on all stock, Vero Moda can successfully offer the right products at the right place without high safety thresholds. This has a positive impact on sustainability and profitability.”

By partnering with Nedap, Bestseller can accelerate its omnichannel business’s flexibility and service across all Vero Moda stores. With Nedap’s support, Vero Moda aims to change the way it interacts with shoppers and ensure a seamless brand experience across all consumer touchpoints. Stock visibility is a key enabler for product availability as well as circular services.

“As a company, we take nothing for granted, especially not customer loyalty,” said Harboe. “To keep our customers happy, we always need to have the right product available across all our sales channels without overstocking and overproducing. Our stores play a vital part in this ambition. Now that we are taking the next step in our RFID journey, we need a partner that enables us to meet our ambitions. We found that partner in Nedap with its global user community and proven track record.”

Nick Markwell, director of sales at Nedap, added: “This fantastic partnership highlights the strategic importance of having an RFID platform that enables easy-to-use functionalities in store and a powerful backend to provide real-time data and insights that can be merged with other platforms at Bestseller. We believe that access to real-time, item-level inventory data is crucial for developing a successful omnichannel strategy and roadmap for brands and retailers. We are proud to partner with Bestseller and look forward to supporting them in leveraging their RFID investment further.”