Singapore based payments and e-commerce platform Asia Innovations has added AI to its e-commerce platform Hekka, a lifestyle shopping platform.

The AI addition to the Hekka platform employs stable diffission, an AI technology for product imaging. This has improved Hekka’s customer satisfaction ratings while reducing costs.

One area of improvement has been AI-generated images that employ ASIG\AIGC, a platform with multiple AI technologies which provide text-to-image diffusion capable of generating stylised and photo-realistic images that eliminates traditional model photography with its attendant costs and delays. Use of AI-generated images using ASIG\AIGC technology have cut costs by 95% while giving customers a better understanding of the products they are buying.

Hekka has also used ChatGPT to increase the quality of product descriptions at scale, which has led to Hekka’s traffic growth by 25%, increased article click-through rates by 23%.

The implementation of AI has resulted in a significant boost in payment conversion rates for Hekka, with a notable increase of 42%. This improvement in consumer engagement is thanks to ChatGPT’s application in SEO optimisation. Through analysis of marketing conversion rates and keywords, ASIG\AIGC technology can quickly and accurately identify new user needs, market trends, and competitor strategies. Combined with ASIG\AIGC and ChatGPT technologies, Hekka’s overall e-commerce operational and traffic conversion efficiency have increased by 69% and 43%, respectively.

“The successful implementation of ChatGPT and ASIG\AIGC technologies into Hekka’s operations is part of our ongoing drive to ceaselessly innovate within the industry,” said Ouyang Yun, Chairman and CEO of ASIG. “With these innovative solutions, our e-commerce business can significantly reduce costs while also improving user experience, enhancing our position in a highly competitive market.”