Taiwanese AI software-as-a-service (SaaS) company Appier is working with retail and ecommerce brands in south-east Asia to help them deliver personalised experiences for their customers.

It aims to transform their marketing strategies so they can offer highly tailored shopping experiences across their digital platforms.

The rise of generative AI has been making waves in the retail industry. It’s already prompting established brands and retailers to move fast to capitalise on this opportunity. Retailers can save time and money in various operations, including marketing, which typically accounts for approximately 14% of a company’s budget. Generative AI can automate tasks and scale critical work in areas such as personalised marketing, chatbot customer service support and generating actionable insights. These emerging use cases have the potential to revolutionise retail and bring significant benefits to brands and retailers alike.

This year is a pivotal time for the retail industry as it undergoes a transformative shift. Brands and retailers are now in the middle of a retail reinvention to meet the demands of today’s post-pandemic shoppers who expect more from their online shopping experiences, including personalised recommendations and real-time customer support. As retailers, both online and offline, enter a new phase of business transformation, they are leveraging various technologies to deliver engaging experiences that streamline the buying process and bridge the gap between their physical and digital offerings.

AI has become increasingly important in the retail industry due to its potential to drive efficiency, enhance customer experiences and unlock valuable insights from data. Businesses are turning to Appier for its AI technologies that are designed for the retail industry, allowing businesses to leverage algorithms and machine learning to optimise their operations, improve marketing strategies and deliver personalised experiences to customers.

In south-east Asia, one of the retail brands that has partnered with Appier is Spritzer in Malaysia, which implemented an omnichannel conversational marketing platform powered by AI to help its customers intelligently navigate Spritzer’s web and social media chat channels. An omnichannel conversational marketing platform that is adept at identifying different marketing scenarios offered flexibility for Spritzer to reach out to its customers through tailored and real-time marketing messages, such as surveys and lucky draws, and offered Spritzer the ease of streamlining all its marketing campaigns in one platform across multiple messaging channels.

As one of Vietnam’s ecommerce fashion destinations for women, K&K Fashion wanted to transform the customer experience by providing smarter recommendations and streamlining its marketing campaigns. By partnering with Appier, K&K was able to manage all its channels and campaigns – web, eDMs, SMS and app – on one platform, giving them it a holistic view of its customers across all channels and managing its campaigns and messages throughout the customer journey. K&K also gained insights into its customers and provided smarter product recommendations on its web site and app.

As an importer, distributor and manager of retail stores carrying multiple sports brands and products, Thailand-based Rev Edition needed to provide a personalised shopping experience for its customers. With Appier’s AI-powered personalisation cloud, Rev Edition was able to offer its customers smarter and tailored product recommendations based on their browsing and purchasing preferences. It was also able to gain smarter insights into its customers and achieve sales uplift due to the increased engagement on its online platforms.

Beyond these brands in south-east Asia, Appier has also partnered with organisations across Asia Pacific, including Caring Pharmacy, BusOnlineTicket, Galle Watch, PX Mart, Senheng, Tiger Beer, Delonghi, Audi, Brand’s and Heineken, helping them to deliver personalised experiences for their customers.

Appier is a SaaS company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratising AI, Appier now has 17 offices across Apac, Europe and the USA, and is listed on the Tokyo Stock Exchange.