Aldi gets smart with Near Intelligence

  • July 17, 2023
  • Steve Rogerson

Supermarket chain Aldi is using data-driven intelligence from California-based Near Intelligence to attract shoppers in 1300 French stores to its online catalogue.

Near Intelligence specialises in privacy-led data intelligence on people and places. The agreement with Aldi France is in collaboration with independent media agency CoSpirit Media.

Aldi operates 1300 stores in France and will use Near’s data technology to generate traffic to its online catalogue. The international retailer plans to use Near to create dynamic creative optimisation (DCO) campaigns that automatically generate and display real-time advertisements around its stores in France to reach current and potential customers. DCO tailors advertisements to consumers based on consensual data, including location, browsing history and demographics.

“Data-driven intelligence empowers businesses to connect with their customers in meaningful ways,” said Anil Mathews, CEO of Near. “We are thrilled to partner with Aldi France and CoSpirit Media to deliver personalised and dynamic advertising campaigns that will drive engagement among new and existing customers.”

Mathilde Papin Girardeau, strategy and media buying manager at Aldi, added: “We’re delighted with our collaboration with Near. As a food retailer, catalogue digitalisation is a very important challenge for us. Near enables us to transpose the paper experience to digital use. Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts.”

Aldi has more than 10,000 stores worldwide, serving millions of customers. This tripartite partnership demonstrates Near’s commitment to helping retailers use actionable intelligence to understand their customers better and improve visitation share and loyalty.

Near provides a full-stack data intelligence software-as-a-service (SaaS) platform that curates one of the world’s largest sources of intelligence on people and places. The platform’s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interests, in more than 44 countries. The data and insights empower marketing and operations teams to understand consumers’ online and offline behaviour, affinities, and attributes to engage them and grow their businesses.

With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant, travel, tourism, telecoms and financial services.