Addverb and Velociti automate c-store distribution

  • January 3, 2023
  • Steve Rogerson

Indian firm Addverb and South Carolina-based Velociti are working together to bring futuristic automation to convenience stores for picking, packing and batching orders.

Automation provider Addverb has announced the partnership with Velociti Alliance to bring warehouse automation and robotics to the convenience-store and grocery supply chain.

Addverb’s portfolio of mobile robots, automated storage and retrieval, picking technologies, and software, integrated with Velociti’s technology should help wholesale distribution centres and warehouses increase storage capacity and pick throughput.

As businesses continue to navigate labour and staff shortages, integrated automation with Addverb’s Quadron carton shuttle and Medius multi-level shuttle, combined with goods-to-person stations powered by Concinity, Addverb’s warehouse execution software, can bring efficiencies said to be up to three times better than conventional mechanised and manually operated warehouses.

“We are constantly pursuing innovation that will address today’s challenges, anticipate future needs, and help American warehouses solve labour and resource shortages,” said Steve Hobbs, Addverb’s senior director of sales. “Addverb’s existing experience in ecommerce, grocery, food and beverage, and micro fulfilment, combined with the partnership with Velociti Alliance, will amply cover the entire gamut of industries. Our unifications offer immediate benefits to our clients while paving the way for continued innovation.”

Velociti’s software helps wholesale distribution facilities manage workflows with higher accuracy and less lag time. Its software includes: CloudLogic, a game-theory-based system that updates picking and packing assignments within microseconds based on worker location and traffic patterns in the warehouse; PiecePick, which increases productivity and accuracy by batching orders and shortening the distance workers travel between picks; and SmokePick, to create faster and more accurate cigarette picking, sorting and stamping.

“Velociti Alliance is excited to be moving ahead with Addverb to design integrations for next-generation performance,” said David Driskill, CEO of Velociti. “Our partnership combines world-class software and hardware to drive more profit to our clients’ bottom line. Since both organisations have convenience-store and grocery distribution in their DNA, our joint clients will ultimately win as we work together to advance modern distribution.”

Addverb’s fleet of automated robots, material handling technologies and software can help improve the performance and accuracy of warehouse and factory operations. Its headquarters, manufacturing and R&D facilities are in India, with offices in Australia, Singapore, Netherlands, USA, Germany and UAE.