Acuative networks Bassett furniture stores

  • May 30, 2023
  • Steve Rogerson

New Jersey-based Acuative is providing Bassett Furniture with networking communications and security technology across its 60 corporately-owned retail stores in the USA.

Acuative will update all Bassett stores with an array of networking equipment and communications tools. It will also provide real-time technical support and simultaneously upgrade the backup wireless network connectivity at each location.

This supports Bassett’s focus on providing a better customer experience at its retail locations.

“With Acuative, we have a partner that can enhance the customer experience with core technologies needed to run the retail locations,” said Brian Claspell, vice president at Bassett. “This allows our Bassett IT team to focus on other initiatives and emerging technologies that will provide value for our customers.”

Acuative provides networking and communications as a service via a subscription model to a number of major retail and manufacturing customers and sees the Bassett relationship as a collaborative fit. This partnership should ensure every store provides fast, wall-to-wall wireless network coverage for employees and customers.

“People don’t typically think much about the core networking and communications technologies behind a retail business, but they drive the customer’s experience from the ground up,” said Acuative senior vice president Rob Peterson. “Since we deliver technology as a subscription service, we afford brands like Bassett the flexibility to innovate in a way they wouldn’t have with a traditional internal approach. By establishing a collaborative relationship, Acuative enables Bassett’s IT resources to align with the company’s direction, goals and growth. It also frees up resources to pursue ideas for improving the customer experience while Acuative manages networking at an enterprise level. Refocusing IT resources is crucial in today’s environment.”

Bassett is a 121-year- old manufacturer of home furnishings. With 92 company- and licensee-owned stores, Bassett’s retail strategy includes stylish, custom-built furniture that features the latest on-trend furniture styles, free in-home design visits and coordinated decorating accessories. It also has a traditional wholesale business with more than 700 accounts on the open market across the USA and internationally.

Acuative provides companies with technology and managed services so they can use a single provider for all their network requirements.