Israeli company A2Z Smart Technologies has launched a modular smart shopping trolley to improve efficiency for retailers worldwide.

The design allows for local set-up of the modular parts, making mass production of the smart carts faster and more efficient.

With a detachable control unit and electronic components, the smart cart can use AI computer vision, RFID and integrated customer journey smart software presented on a wide screen mounted on the cart. The plug-and-play security scale provides anti-theft and anti-fraud protection, reducing retailer shrinkage without compromising the shopping experience.

In addition to presenting details of the purchases made, the screen serves as a platform for presenting advertising, promotions, coupons and other information, generating additional revenue for both A2Z and the retailer. The data generated by the smart carts can also provide insights into customer behaviour and shopping patterns.

“We are excited to bring this next-generation advanced smart cart to the market,” said A2Z CEO Guy Mordoch. “Our goal is to improve the shopping experience for consumers while creating value for our retail partners. The ability to integrate locally and retrofit existing carts will make mass production faster and more efficient, while reducing logistic costs and lowering working capital requirements.”

The cart with detachable control unit is seen as a significant leap forward for the retail industry and could create a new standard for the shopping experience.

A2Z Smart Technologies is a Nasdaq-listed company. Its flagship product is a mobile self-checkout shopping cart. With its user-friendly smart algorithm, touch screen and computer-vision, Cust2Mate streamlines the retail shopping experience by scanning purchased products and enabling in-cart payment so shoppers can simply pick and go, bypassing long cashier checkout queues. This results in more efficient shopping, less unused shelf-space and staffing requirements, and command and control capabilities for store managers.

• A2Z is to deploy 1000 smart carts to Israeli home design and household essentials chain HaStok Concept’s 40 stores across the country.