Sparx and Hoopo improve shipment visibility

  • February 26, 2024
  • Steve Rogerson

North Carolina-based Sparx Logistics is integrating Hoopo’s asset tracking capabilities into its logistics visibility platform.

Israeli firm Hoopo Systems is a specialist in asset intelligence and tracking. The partnership aims to improve online visibility services in the drayage and over-the-road (OTR) industry by giving users more insight into the status of their shipments.

“We are thrilled to partner to provide our customers with the most advanced online visibility services in the industry,” said Jason Manganaro, vice president of Sparx Logistics. “Our customers will have unprecedented visibility into their shipments, empowering them to make informed decisions that optimise their supply chains and save them money.”

Through the integration of Hoopo’s features, Sparx customers will enjoy a suite of visualisation tools, encompassing:

  • Efficient drayage and OTR: Sparxpress boasts a fleet of well-maintained trailers equipped with technology for real-time tracking and status monitoring, guaranteeing the safe and secure delivery of cargo.
  • Live GPS map visualisations: Experience end-to-end visibility of shipments on a detailed map, presenting real-time location information and route optimisation.
  • Optimised asset use: Track actual usage with dynamic geofences and built-in mount detection.
  • Reports and analytics: Harness the power of reports and analytics to extract valuable insights from shipment data to identify trends and make decisions.
  • Summary tables: Swiftly access shipment information with customisable summary tables, providing a concise overview at a glance.
  • Customised alerts: Stay informed with real-time alerts for critical events, such as shipment delays or exceptions, ensuring a prompt and effective response.
  • Multiple views: Seamlessly toggle between various visualisation modes, including map view, list view and table view, to tailor the display according to needs.

“Together with Sparx, Hoopo is pushing the boundaries of asset tracking,” said Tal Leemor, vice president at Hoopo ( “By integrating our solutions, we empower logistics providers with real-time shipment insights, optimising every step of the delivery process for both Sparx and their clients.”

Sparx has offices and facilities throughout China, south-east Asia, the Indian subcontinent, North and Latin America, Europe, Middle East and Australia. Sparxpress was established in 2020 to help overcome logistical obstacles with a diverse fleet and experienced drivers. For more information of the Sparx and Hoopo integration, go to: