Maersk is helping footwear company Puma operate the first semi-automated omnichannel fulfilment distribution centre in Santiago, Chile.

The warehouse and distribution centre will provide Puma with end-to-end visibility from its factories in Asia Pacific to its distribution centre in Chile, including middle kilometre.

The site will be in an economic centre in Santiago with quick access to the main highways and retailers in the region, to help Puma customers serve their markets better.

“We would like to thank Puma for trusting us on supplying the first semi-automated omnichannel fulfilment option in Latin America.,” said Dean Rodin, managing director for the west coast of South America at Danish logistics giant Maersk. “This partnership is an important step towards our commitment to our integrator global logistics strategy, offering Puma unparalleled flexibility in inventory management across diverse regions. It is crafted to adeptly handle shifts in demand, facilitating the acceleration, deceleration, or redirection of inventory, as necessary. This initiative aims to forge a resilient and adaptable supply chain for Puma, reflecting our dedication to delivering innovative market-responsive logistics on a global scale.”

Anibal Castro, Puma’s managing director in Chile and Peru, added: “At Puma, we are committed to Chile and to sport. We are here to stay, to continue growing, and we can only do so if we are forever faster. We must be the most agile and flexible to reach first. Having Maersk as a strategic partner allows us to control our entire supply chain process, from factories to our stores. Furthermore, encountering a company with values similar to ours, where people always come first and where we feel passion for what we do every day, is where we have much in common as enterprises.”

Maersk’s integrated logistics capabilities will provide Puma with the capacity to oversee inventories both at origin, in transit,and now including destination, as well as other value-added services. The Maersk WMS warehouse management system is a user-friendly, cloud-based tool designed for seamless inventory lifecycle management.

This integrated system will offer real-time reports for complete control over order processing, reporting and stocking. The system supports user-driven customisations, and tracks activities across one or multiple facilities, from dock arrival to delivery.

By leveraging real-time data and automation, it should optimise inventory management, order processing and shipping logistics to provide Puma (cl.puma.com) with a unified experience, enabling Maersk to expedite, decelerate or redirect inventories as required.

Over the past 20 years, Maersk and Puma have developed their relationship. This takes advantage of Maersk’s global network of logistics assets across all continents with resilient and flexible end-to-end supply chain offerings, seamless customer engagement, and customised options.

AP Moller-Maersk (www.maersk.com) is an integrated logistics company working to connect and simplify its customers’ supply chains. The company operates in more than 130 countries and employs around 100,000 people. Maersk is aiming to reach net zero emissions by 2040 across the entire business with technologies, vessels and green fuels.