Online retailer Natural Baby Shower has optimised its order fulfilment operations with Canadian firm Descartes’ cloud-based ecommerce warehouse management system (WMS).

The technology is helping UK-based Natural Baby Shower achieve its goal of 100% stock accuracy and fulfilling customer orders without errors.

“With far too many manual processes in place, our inventory was very inaccurate and fulfilment operations were inefficient,” said Clifton Vaughan, founder and director of Natural Baby Shower. “Previously, all orders were printed on individual sheets of paper for the team who would have to hunt in the warehouse for the exact location of the items. Since working with Descartes to implement its ecommerce WMS, the accuracy of stock has been incredible and we are not missing shipments. The warehouse really is key to our future growth and, with Descartes, we’ve put the infrastructure in place to keep growing our business, maintain flexibility and meet our customer demands.”

Part of Descartes’ ecommerce suite, the WMS helps direct-to-consumer brands and ecommerce retailers drive efficiencies across order fulfilment processes. It helps ensure retailers can ship on time, ship the right items, not oversell existing inventory, and have transparency into warehouse operations.

The technology is pre-integrated with ecommerce platforms, such as Channel Advisor, Shopify Plus and Magento, to accelerate implementation and time to value. Order information is automatically available to be executed via mobile-driven multi-order pick-and-pack strategies and then fed into Descartes and third-party parcel shipment systems.

“We’re pleased to help Natural Baby Shower bring improved accuracy and effectiveness to its fulfilment operations,” said Dirk Haschke, vice president at Descartes. “Our ecommerce WMS helps companies like Natural Baby Shower successfully grow their business by providing an outstanding customer experience.”

Natural Baby Shower started about 15 years ago as a small business running from the founder’s kitchen table. The vision was to support parents at every stage of the parenting journey through tailored guides and personal service. Today, the business has grown into an independent retailer for natural and sustainable baby and parenting products. Handpicked products and brands are available in its online shop as well as the retail store in London, where parents can benefit from free consultancy by advisors and ask questions, see product demonstrations and try equipment for themselves.

Descartes provides on-demand, software-as-a-service focused on improving the productivity, performance and security of logistics-intensive businesses. Users can route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete other logistics processes. Its headquarters are in Waterloo, Ontario, Canada, and it has offices and partners around the world.