British multinational tobacco company Imperial Brands has picked Blue Yonder to digitally transform its supply chain. Imperial will implement Blue Yonder’s SaaS-based Luminate Planning, Luminate Commerce, Luminate Control Tower, and Transportation Management System (TMS).

Imperial is the world’s fourth largest international tobacco company with more than 30 factories worldwide and its products sold in approximately 120 countries. The company is currently engaged in building a portfolio of potentially less harmful next generation products. For production and the company’s supply chain, this is bringing change and the need to adapt.

Imperial needed a single-proven, end-to-end supply chain solution to drive efficiencies and adapt to its changing supply chain. Imperial turned to Blue Yonder to be its end-to-end supply chain solutions provider across the globe.

Blue Yonder’s solutions will provide Imperial with a connected view of its end-to-end supply chain planning processes. They will offer strategic scenario planning, demand forecasting, and supply chain and inventory optimisation. Imperial will be able to evaluate and execute connected planning scenarios and use prescriptive recommendations to make more accurate inventory decisions.

By implementing Luminate Control Tower, Imperial will be able to visualise real-time disruptions and impacts to its supply chain, enabling planners to be prepared for situations with cost-effective responses. With Blue Yonder’s TMS, Imperial can transform its transportation operations by managing end-to-end business processes from transportation network modelling to planning to execution, carrier collaboration, and last-mile delivery.

Luminate Commerce will provide order management capabilities, supporting direct-to-consumer (D2C) and business-to-business (B2B) strategies with a real-time view of inventory availability and order orchestration across all digital channels.

“As our industry continues to evolve, so must our company, and supply chain is one of our core transformation areas. Our strategy is to drive an end-to-end supply chain integration across our planning, logistics and retail operations, and we have chosen to do this with Blue Yonder as our supply chain solutions provider. With Blue Yonder and our ambition to build a ‘healthier future’ for our consumers and planet, we are confident we will greatly improve efficiency, agility and our environmental footprint and benefit the planet by reducing CO2 emissions and waste. We look forward to driving this transformation together,” said Javier Huerta, chief supply chain officer, Imperial Brands.

“Imperial was looking for a supply chain solutions provider to lead and transform their business. We are proud that they have chosen Blue Yonder to guide them on this journey. Our solutions – from Planning to Commerce to Logistics to Control Tower to Platform – will provide the end-to-end visibility and supply chain capabilities they need. They will also better adapt as their supply chain requirements change and consumer habits shift. This will in turn improve business performance as they look to a healthier future,” said Phillip Teschemacher, corporate vice president, Manufacturing – EMEA, Blue Yonder.