Blackberry tracks Max-Atlas chassis

  • March 11, 2024
  • Steve Rogerson

Canadian companies Blackberry and Max-Atlas are working together to increase RoI for supply-chain logistics companies by installing asset-tracking technology at the point of chassis manufacture.

The three-year co-operative agreement will see Blackberry Radar asset tracking and monitoring technologies available for installation during the manufacture of Max-Atlas’ intermodal container chassis.

The combination should help supply-chain logistics organisations derive lasting return on investment in Max-Atlas’ container chassis with Blackberry Radar data on operational performance.

Blackberry Radar provides intelligent insights into how a company’s assets are being used, allowing for improved operational efficiencies and better customer service. The devices are rugged and low maintenance, equipped with batteries that last five years or more. When installed on a quality-engineered Max-Atlas chassis, users gain insight on asset location, along with performance, safety and security data. This information can improve return on investment for supply chain and logistics operators.

“It’s exciting to bring together two class-leading Canadian companies that offer such a strong synergy to customers in the logistics market,” said Christopher Plaat, general manager of Blackberry Radar (www.blackberry.com/us/en/products/asset-tracking). “Blackberry Radar, known to be a reliable and resilient asset tracker, can now be installed during Max-Atlas’ production process so that customers can best utilise, secure and track their new chassis from day one.”

Stéphane Guérin, CEO of Max-Atlas (max-atlas.com), added: “This partnership with Blackberry Radar aligns with our vision to bring innovations to our customers. Once customers have invested in our intermodal container chassis, it makes sense to help them maximise their assets through pre-installed best-in-class telematics with Blackberry Radar. We look forward to delivering value to our mutual customers.”

Blackberry (BlackBerry.com) provides intelligent security software and services to enterprises and governments around the world. The company’s software powers over 235 million vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovations in cyber security, safety and data privacy, and is a specialist in the areas of endpoint security management, encryption and embedded systems.