LG Electronics has set up a US division to help home construction projects choose the right smart appliances.

LG Pro Builder is made up of sales and service teams with builder-specific experience, bringing the company’s portfolio of home appliances to building and design professionals nationwide.

The aim is to add more value to any home construction project through product quality and reliability, while proving that design, technology and reliable service can coexist in any build, big or small. To serve the US homebuilder market, LG has invested in sales team members with more than 1400 combined years of builder appliance experience.

“This new division makes service and product quality equal priorities for every builder, making appliance selection, on-time delivery and installation a seamless part of building a dream home for homeowners,” said Chris Jung, CEO of LG Electronics in North America. “LG Pro Builder also offers access across the broad LG portfolio of builder-centric products beyond appliances including advanced HVAC systems, heat pump water heaters, energy storage systems, EV chargers, consumer electronics and more.”

From custom, high-end homes to single- and multi-family dwellings with different styles, functions and budget, LG Pro Builder (www.lgprobuilder.com) takes projects to the next level with technology and innovations that enable homebuilders to incorporate the right appliances for every buyer, according to Sam Kim, president of home appliances at LG Electronics in the USA.

“With LG Pro Builder and our smart home and sustainability innovations, homebuilders can build the good life withAmerica’s most reliable line of appliances,” he said.

The company offers three brand portfolios – LG, LG Studio and Signature Kitchen Suite. The core line of kitchen and laundry appliances under the LG brand brings technologies, products and stylish design to tens of millions of American homes. The suite of high-end products under the LG Studio name helps homeowners curate the home of their dreams. And the fast-growing luxury Signature Kitchen Suite brand is driving innovation in the luxury category.

“At LG Pro Builder, we share the responsibility of every project by providing supplies, hands-on advice and dedicated service that ensures the appliances are the easiest part of a new home,” said industry veteran Guy Minnix, head of the LG Pro Builder division. “Simply put, we’re all about partnership that’s as reliable as our products. We are committed to helping achieve an efficient and on-time close of a build that’s full of best-in-class products.”

Minnix said LG Pro Builder’s signature advantage was “our ability to help our B2B customers build the good life by combining dedicated service with unparalleled quality to deliver appliances that rank number one in consumer preference and provide peace of mind through warranty protection. Plus, LG’s keen consumer insights and undeniable reputation at retail coupled with our service standards will help builder partners keep up with the growing diversity of homebuyers.”

LG also offers a line of residential products and technologies to increase energy efficiency across the home and help builders improve energy resiliency. From heat-pump-enabled laundry, water heaters and HVAC to energy storage systems and Energy Star certified smart appliances, including induction ranges and cooktops, LG addresses the evolving demands of the market. All these and other LG technologies, including Thinq energy management, leverage the latest sustainability innovations and are designed to support electrification, aiding homebuyers in reducing their carbon footprint and achieving savings on energy expenses.

Visitors to this week’s Design & Construction Week in Las Vegas explored LG Pro Builder’s portfolio of home appliances.

LG Electronics in the USA is based in New Jersey, and is the North American subsidiary of South Korea-based LG Electronics (www.LG.com), a $60bn-plus innovator in technology and manufacturing.