English Premier League club Burnley is turning Turf Moor into one of the most digitally advanced stadiums in European football using technology from local firm ADI.

ADI’s proprietary LED technology will be installed in over 30 installations throughout the stadium.

In addition to two show-piece curved, superwide big screens in the stadium, ADI will also install a DigiBoard digital perimeter system, multiple levels of digital ribbon and additional digital signage throughout the stadium bowl.

Externally, the stadium will feature 13 further screens to welcome fans at the ticket office, club shop and around entrances, upgrading the look and feel of the stadium and aiding communications with supporters and the local community. Finally, internally ADI will install fine pitch LED walls within the chairman’s suite and media room.

The installation features full connectivity to ADI’s Live Venue network, allowing matchday content to be created and managed remotely from its European production hub in Preston without the requirement for the installation of production studio infrastructure at Turf Moor. The connectivity will carry content, data and telemetry designed to enhance the fan experience and bolster the commercial offerings of the club.

All platforms will be integrated, allowing the club to share news, information and updates immediately with supporters across all branding touchpoints. The signage will also be used to communicate safety information and provide travel updates and other practical advice for supporters.

With planning permission recently submitted, work will begin as soon as this is granted with the first phase set to be complete for the new season when it is hoped that Turf Moor will once again welcome capacity crowds though its digitally-signed turnstiles.

“These plans mark the next step in our long-term vision to improve Turf Moor and introduce world-class technology at Burnley Football Club,” said Alan Pace, chairman of Burnley FC. “The introduction of big new screens and integrated LED technology will help our supporters feel more connected to the match than ever before, while enhancing the image of Turf Moor on TV and projecting our club’s unique identity to the millions watching around the world.”

Upgrading old traditional signage will not only help the club unlock its commercial potential to national and international brands, but also provide local businesses with uplifted branding and an opportunity to benefit from the Premier League’s global reach.

“I am delighted we have been able to partner with a Lancashire business, ADI, to make this possible,” said Pace. “With 30 years of working in stadium engagement, the concepts, ideas and experience they have brought to this project has been second to none. It became clear very early in our relationship that they would be the company to drive this vision forward.”

Geraint Williams, ADI CEO, added: “It’s great to see the new owners at Burnley FC have such ambition to invest in the stadium. These are decisions taken with the long view in mind and will help to add huge value to the matchday experience for fans as well as the club partners not just this season but for years to come. Consolidating all of these platforms with a single supplier delivers huge benefits to Burnley, both operationally and commercially. While most clubs have very fragmented digital platforms with multiple operators and disparate control systems, Turf Moor will be somewhat unique in the ability to easily manage content across every screen within the stadium, enabling far more effective management of stadium-wide communication and promotion.”