Wejo and Ford to expand UBI in US

  • December 5, 2022
  • William Payne

Ford is partnering with connected vehicle data specialist Wejo to expand end-to-end insurance offerings in the US market. The collaboration will support US vehicle insurance providers in providing enhanced UBI offerings in the United States. The move follows the launch of the same programme throughout Europe in June.

As part of the collaboration, Ford will provide Wejo with US connected vehicle data, with customer consent. The Ford connected vehicle data will add to an existing database of over 79 billion US journeys from around 18 million connected vehicles that Wejo has already collected in the US market.

According to a statement, the collaboration will enable US insurance providers to better understand driving behaviours through connected vehicle data and insights to support user-based intelligence for end-to-end insurance.

“Expanding our joint capabilities with Ford in the US enables mutual benefit to both policyholders and insurers as auto insurance companies leverage connected vehicle data for good,” said Richard Barlow, founder and CEO of Wejo. “We’re excited to embrace the estimated $1.7 billion by 2030 total addressable user-based insurance market in the US by working with vehicle OEMs to help insurance providers leverage actionable data insights. Our expanded partnership with Ford for end-to-end insurance is a significant step toward reinventing auto insurance for a smarter, safer future.”

When this offering is available, with customer consent, connected vehicle data can be used to establish usage-based vehicle insurance policies that reward customers based on their driving behaviours.

“We are excited to expand our insurance data services relationship with Wejo into the US market,” said Amy Graham, Services Marketing director at Ford Motor Company. “Connected vehicle data allows insurance providers to better understand driving behaviours which can result in discounts to policy holders and ultimately help reduce the total cost of vehicle ownership for our customers.”