The recently announced 2021 Cadillac Escalade has become the first production vehicle to incorporate a curved OLED display. The Escalade features P-OLED technology from LG Electronics. The integrated display system is designed to provide a wider viewing angle and an improved human-machine interface.

The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster for displaying basic vehicle-related information and an Integrated Central Stack that serves as an infotainment display for audio, video and navigation content.

Escalade’s system includes features such as Augmented Reality-enabled navigation and Night Vision, powered by LG-developed software. LG’s software is ASIL (Automotive Safety Integrity Level) compliant and meets the ISO’s international standard for the functional safety of road vehicles.

The wide viewing angle, curvature and bold graphics are designed to make the P-OLED display in a production vehicle more intuitive for drivers. 

A higher degree of flexibility and the thinness of OLED technology is also attractive to premium auto manufacturers wishing to introduce new innovations to early adopter customers.

“Debuting this technology with a storied brand such as Cadillac is not only an honour, it confirms that our automotive solutions are among the best the industry has to offer,” said Jin-yong Kim, president of the LG Vehicle Component Solutions Company. “Now, the years of knowledge and experience LG has accumulated in becoming the global leader in OLED TVs is being applied to improving the in-car experience.”