India based manufacturing automation and robotics specialist Addverb Technologies is expanding into the Americas. The move follows the investment of $132 million by Reliance Industries.

The US subsidiary office will be led by Mark Messina, who has joined as the CEO of Addverb Technologies USA Inc. Messina carries two decades of experience in building, developing, and scaling global engineering, manufacturing, and operations. Messina is joined by Luke Lee, Marketing Head of Americas at Addverb, who brings 10+ years of business development and marketing experience, with a recent focus on the robotics sector.

Addverb has pioneered human-robot collaboration since its launch in 2016; its product portfolio merges fixed and flexible automation. The company offers autonomous mobile robots, carton shuttles, picking technologies, automated storage and retrieval systems, warehouse management and execution software, and industrial IoT solutions to streamline warehouse automation and increase productivity, accuracy, and safety.

“The supply chain disruptions caused by the pandemic have accelerated the demand for automation globally and we are looking forward to expanding US and EMEA operations to deliver the next generation of Industry 4.0 automation to the customers,” said Sangeet Kumar, co-founder and CEO of Addverb Technologies. “We are delighted to onboard Mark and Luke, to drive our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for a robotic solution.”