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Fitbit merges health tracker with stylish jewellery
- May 3, 2021
- Steve Rogerson
Fitbit has introduced a health-tracking wearable that can look like a piece of jewellery.
The Fitbit Luxe is a fashion-forward fitness and wellness tracker designed to help wearers take a more holistic approach to their health and wellness. It can be paired with a wide range of stylish accessories, including a modern luxury bracelet from Gorjana.
Luxe offers the motivation and support including stress management tools to automatic activity and sleep tracking, all in a chic bracelet design. It also gives insights into wellbeing through the Health Metrics dashboard in the Fitbit app to help identify changes that could be caused by increased stress or fatigue.
With Luxe, users get six-months of Fitbit Premium for added support and deeper analysis of data. The tracker has a colour touchscreen and up to five days of battery life.
“Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible Covid-19 symptoms to managing the ongoing stress and anxiety of today’s world,” said James Park, vice president of Fitbit. “Even though we are starting to see positive changes, it has never been more important to manage your holistic health. That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe.”
After the pandemic began, a survey found that 50 per cent of people felt the physical and mental effects of stress. With Luxe, Fitbit is making its relevant stress management tools available to millions more users around the globe by bringing them to trackers for the first time. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of the body’s ability to handle stress based on activity levels, sleep and heart rate.
Fitbit Premium members get a detailed breakdown of their Stress Management Score including information on exertion, sleep patterns and responsiveness. Premium members also have access to a range of workouts and nearly 200 mindfulness sessions from popular brands such as Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created for Premium with more than 30 sessions to make a mindfulness practice more accessible.
Fitbit is adding four sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health and, by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, founder of the Chopra Foundation. “For example, I regularly see my heart rate lower after doing a meditation session and, over time, my heart rate variability trends have improved. Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”
Luxe gives access to Fitbit’s health and wellness features to support a holistic approach to healthy living. Users can get insights into their wellbeing in the Fitbit app with the Health Metrics dashboard, which tracks breathing rate, heart rate variability (HRV), resting heart rate (RHR), skin temperature variation and, coming soon, oxygen saturation (SpO2). For example, by looking at weekly HRV and RHR, users may be able to see when there is a sudden change, which could be a sign of stress, fatigue or a cold. Plus, Premium lets users track their monthly trends and personal ranges, highlighting when one of their metrics is out of range.
With a light, slim form factor, Luxe is designed for comfort, making it easy to wear nightly to manage sleep. Sleep Score helps wearers better understand their sleep quality, and bedtime reminders can help establish a more consistent sleep routine. Premium members can view deeper sleep analytics, and some will see feature tests as Fitbit works to expand its offerings to give even more personalised guidance based on sleep patterns.
Additional health tools include food, hydration and weight logging, and menstrual health tracking. Premium members have access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and EatingWell. The new blood glucose logging feature in the Fitbit app tracks blood glucose levels to see how they change throughout the day.
Physical activity is a key component of overall health but, for most people, Covid-19 changed exercise routines. With round-the-clock heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, users can track their daily heart rate in real time to measure calorie burn.
There is a choice of 20 on-wrist exercise modes including golf, pilates, spinning or tennis and, for those who prefer running, biking or hiking outside, they can use connected GPS from their phones to see real-time pace and distance. With Premium, they can access more than 200 guided audio and video workouts from certified personal trainers and popular brands such as Aaptiv, Barre3, Daily Burn, Obé and Popsugar.
Active Zone Minutes provides a personalised standard for tracking activity beyond steps that measures time spent in each heart rate zone, to gauge when to push harder or scale back, and it helps users reach the weekly recommended goal of 150 Active Zone Minutes to help improve their health. Reminders to move help encourage users to stay active and reduce sedentary time, and they can access challenges and games with Premium to make reaching goals more fun.
In addition to all the health and fitness features, Luxe has key convenience and smart features such as alarms, a stopwatch and timers to help users manage their day. They can stay connected and up-to-date with customisable call, text and smartphone notifications, and set bedtime reminders or use do not disturb when it’s time to focus. Luxe’s compatibility with Android and iOS phones, plus Google Fast Pair, make it easier to get moving while staying connected.
The design has a soft, gentle shape inspired by the human body that sits lightly on the wrist with a jewellery-like look and feel. Fitbit applied a modern take on traditional jewellery-making techniques using a design process called metal injection moulding to create the stainless-steel case, providing the warmth expected of handcrafted jewellery, all while delivering a level of precision needed to enable its sensor technology.
The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for round-the-clock wear. To produce the high polish synonymous with jewellery, Fitbit used a metal vaporising technique on the soft gold and platinum finishes to provide a premium look and feel.
Fitbit partnered with Laguna Beach-based jewellery brand Gorjana to elevate Luxe’s style. The Gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewellery with the Parker Link Bracelet in soft gold stainless steel, and a swimproof classic silicone peony band.
Users can choose from a wide-range of fashionable and versatile Fitbit accessories, including comfortable classic silicone, premium Horween leather double wrap, woven, stainless steel mesh bands or the Gorjana Parker Link Bracelet in platinum and soft gold stainless steel.
With a sleek buttonless design, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of clock faces on the first Fitbit tracker with a colour screen. Luxe’s intuitive swipe and tap functionality gives easy access to daily stats, notifications and core health and fitness features.