IMC Newsdesk

Audi adopts latest SiriusXM platform for 2021 models

  • May 13, 2020
  • William Payne

Audi is to stream New York based SiriusXM audio entertainment in new models to be launched next year, becoming the first company to incorporate SiriusXM’s new audio entertainment platform, 360L. The German car maker will stream content in ten new 2021 models using the 360L platform. SiriusXM with 360L combines satellite and streaming content delivery into a single integrated in-vehicle entertainment service.

The SiriusXM 360L platform provides more than 10,000 hours of on demand content, including exclusive interviews, shows and live performances.  The service delivers live channels and features ad-free music, plus sports, entertainment, and news. The platform also provides personalised “For You” recommendations and ability to search for related content.

SiriusXM with 360L will be standard equipment on the A6, A7, A8, Q7 and Q8 models and standard in most trim packages for the A4, A5, Q3, Q5 and all road models. Audi models with SiriusXM with 360L are expected to be available at Audi dealers nationwide this autumn. SiriusXM with 360L is anticipated to be available on other models in future model years.

“Audi’s immersive infotainment is designed to enrich the driving experience and delight drivers and passengers, and adding SiriusXM with 360L to most of our 2021 model line-up certainly complements our Multi-Media Interface,” said Pom Malhotra, director, Connected Services, Audi of America. “The choices provided by SiriusXM with 360L are nearly unlimited, and they help bolster our technology-forward position among premium automakers.”

“Introducing SiriusXM with 360L across nearly the entire line-up of 2021 model year Audi vehicles gives Audi customers access to the very best offering from SiriusXM and is another major step forward for us as we continue to roll 360L out to the major vehicle manufacturers,” said Rodney Pickett, SVP, Automotive Partnerships, for SiriusXM. “Audi has a long-established track record as a leader of in-vehicle technology. SiriusXM with 360L’s revolutionary hybrid content delivery system gives Audi drivers and their passengers access to an unparalleled variety of premium content and in-vehicle personalisation.”

Audi owners receive a three-month trial subscription to SiriusXM’s All Access package with the purchase or lease of equipped 2021 model year vehicles.

SiriusXM with 360L’s streaming content in Audi vehicles is provided over Verizon’s 4G LTE network.