Bedding specialist BEDGEAR has developed AI-driven interactive retail theatre displays to increase foot traffic and customer engagement in retail stores. The aim is create more personalised shopping experiences in-shop.

The company manufactures mattresses, pillows, sheets, blankets, pet beds and travel, child and baby products. The company’s products are retailed in 4,000 stores globally.

To help BEDGEAR’s retail partners drive more foot traffic and create engaging and personalised experiences at stores, several significant enhancements have been made to its interactive retail theatre displays.

The PillowID Finder, which is also available online, provides results that include pillow size and fabric technology as well as multi-language support, such as Korean, Thai and Chinese.

Another interactive display called the Fitting Room is a contactless method for the shopper to get “fit” for both pillows and mattresses. BEDGEAR’s breathable bedding products come in different sizes to fit different body types, sleep positions and temperature preferences. Using 3-D scanning technology and the shopper’s input, the Fitting Room delivers an AI-driven personalised result.

“BEDGEAR is creating a purpose for shoppers to go online and in-store,” said BEDGEAR founder and CEO Eugene Alletto. “They want products specifically that are personal to their needs and a shopping experience that engages and wows them. Shoppers do not want boring and confusing digital and physical store experiences. BEDGEAR provides clarity and excitement regardless of the shopping channel.”