Swedish video streaming company Bambuser has launched a live video shopping one-to-many starter package to help more businesses engage shoppers and drive sales using interactive ecommerce technology.

Featuring the core functionality of Bambuser’s platform, the self-service offering was developed in response to surging demand from retailers of all sizes. Requiring no long-term commitments or extensive onboarding processes, it is expected to drive a significant increase in new implementations among small-to-medium sized businesses (SMBs).

To date, Bambuser has seen widespread adoption by larger retailers and global brands including Samsung, Farfetch and Adidas.

“We’ve seen an incredible increase in demand for live video shopping since we launched the platform, and, now that more businesses are seeing the impact the technology has on customer relationships and sales, what was once niche is becoming entirely mainstream,” said Jesper Funck, chief product officer at Bambuser. “We created this self-service option to enable even more businesses to benefit from interactive ecommerce and shoppable livestreams, and we’re confident that SMBs leveraging the one-to-many starter as a part of the ecommerce tech stack will quickly realise its value.”

With the starter version, any business can quickly and easily incorporate shoppable livestreaming into their ecommerce strategy. To sign up, businesses need only create an account with a valid credit card for payment. After completing the automated onboarding process, they are immediately able to stream live shopping events from their own domain, providing shoppers with a seamless, high-quality interactive experience.

Providing more interactivity and an increased sense of urgency, these experiences can drive higher levels of engagement and longer viewing times while contributing to add-to-cart click rates that exceed industry benchmarks.

In the final quarter of 2020, the platform saw average viewing times nearly three times the general three-minute benchmark for ecommerce sites, while average add-to-cart click rate exceeded 15 per cent.

A pioneer in live video streaming since inception in 2007, Bambuser is pursuing a product development strategy fuelled by the receipt of investment totalling over $100m since launching live video shopping in late 2019. The company continues to prioritise development of its technology to ensure the platform remains flexible, feature rich and robust.

Live video shopping is cloud-based software that is used by ecommerce and retail businesses to host live shopping experiences on web sites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm.