Circa Resort & Casino has deployed Amazon’s Alexa Smart Properties (ASP) in all its rooms and suites at the adults-only casino-resort in downtown Las Vegas.

Now equipped with ASP-supported devices and services, including guest service applications built in collaboration with Hotel Genie, Circa is offering a new way for guests to access services and amenities seamlessly during their stay.

Specifically, ASP deepens guest engagement through experiences enabled by Alexa, a general-purpose voice AI. When using an Echo device within their hotel room or suite, guests can do things such as get information on check out time, set wake-up calls, make reservations, request housekeeping, order food, and make outbound phone calls.

Additionally, Circa and Amazon worked with Hotel Genie to build and implement PBX support, allowing Circa to link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls. Circa is the first hospitality property to implement the ASP-supported feature with Hotel Genie’s Voice Bridge technology.

“We are proud to collaborate with industry leaders like Amazon and Hotel Genie to deploy technology that betters experiences for our guests and staff at Circa Resort & Casino,” said Circa co-CEO Greg Stevens. “We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun with creative offerings, but also facilities excellent communication with our staff for an array of needs during their visit.”

Bram Duchovnay, director of Alexa Smart Properties, added: “Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves. We’re excited about the deployment at Circa because they’re as obsessed about their customers as we are ours, and we know the unique Alexa experiences they’re building and deploying at scale will surprise and delight their guests.”

Hotel guests are greeted with personal and high-tech touches from the moment they walk on property. In guestrooms, they can pull up a list of menu items available from Circa’s round-the-clock delicatessen or place housekeeping requests such as ordering additional pillows, fresh towels, bath and beauty products, and clean bed sheets with a voice command.

They can also request concierge assistance with amenities and order other items such as flower arrangements and bouquets and champagne. They can play their favourite music throughout the room or suite, and make calls to the front desk, VIP lounge, concierge, bell desk, valet, Club One Players Club and housekeeping using voice commands or by touch.

By using voice commands or the touch screen on the multimodal device, they can control the smart room with features including turning the lights on or off.

“We’re excited to work with Amazon to provide Circa new and intuitive solutions that make solid business and financial sense,” said CEO of Hotel Genie Russ Goeckner. “Amazon gives us the right foundation and competitive edge to develop first class solutions that drive success for our customers and, in turn, drives success with their guests.”

The Echo devices enhance operations in departments such as housekeeping and maintenance as requests are sent immediately to staff. Comprehensive reporting also provides insight on performance metrics, common requests, feature use, response times and more.