Somos tools manage phone number assets

  • February 28, 2024
  • Steve Rogerson
  • Somos

New Jersey-based Somos has introduced tools to ensure that a telephone number is correctly reflecting and reinforcing a brand’s identity and reputation in the digital age.

Sonos is a registry management and data services company known for its roles as the toll-free number administrator (TFNA) and North American numbering plan administrator (NANPA) as well as its telecom fraud prevention services.

It has introduced RealBrand for businesses looking to increase the management and protection of their brands’ telephonic presence.

At the heart of RealBrand’s mission is a commitment to providing numbering service providers and businesses with the tools they need to manage their phone number assets, along with asserting use of those phone numbers. RealBrand offers versatility, strategic phone number analytics and branding capabilities to enhance the overall identity of a phone number.

By providing insight into call completion rates and caller behaviour, RealBrand’s data analytics offer a win-win. Phone numbers are given a true identity while users gain access to key intelligence that can be leveraged to build more comprehensive and dynamic communication strategies.

Whether it is safeguarding businesses from the threats posed by call spoofing and other fraudulent activities or supporting brands by establishing trusted caller name or rich call data (RCD) information, RealBrand ( leverages features such as do not originate (DNO), caller name (CNam) and dynamic risk scoring to fortify the integrity of a phone number. This proactive defence mechanism not only protects a business’s reputation but asserts a business’s right to use (RTU), both of which help instil trust, confidence and integrity in the telecom ecosystem.

“RealBrand is engineered to enhance RTU and provide trusted attributes around a phone number that can be managed in real time,” said Jaime Zetterstrom, vice president at Somos. “By integrating customisable features and robust security measures, RealBrand provides businesses with the agility needed to align their telecom strategy with their brand vision.”

David Stewart, chief business development officer at Somos, added: “With digital landscapes constantly evolving and customer expectations at an all-time high, RealBrand demonstrates Somos’ commitment to empowering trusted business communications. With its comprehensive suite of features, including caller ID information, risk scoring and ongoing brand monitoring, RealBrand is poised to transform how businesses interact with their customers over the phone. It’s not just about making calls; it’s about making connections that count.”

As the world becomes more interconnected, Somos ( enables brands, consumers and communities to communicate in an environment of greater trust and convenience. It is a source of phone number administration, routing data, identity verification and identity management services for the telecommunications ecosystem. XConnect, a Somos company, extends the reach of Somos to a global audience through its portfolio of trusted phone number intelligent options covering hundreds of different datasets serving the global voice and message ecosystems.