Identiv creates digital identity for physical objects

  • December 21, 2022
  • Steve Rogerson

Californian digital security firm Identiv has launched Bitse.io, an IoT platform with a catalogue of pre-built customer engagement experiences that can be deployed quickly and inexpensively.

The dynamic platform combines Identiv IoT tags spanning RFID, NFC, Bluetooth Low Energy (BLE) and other active engagement options with capabilities for tag commissioning, consumer experiences and enhanced data management.

Bitse.io is easy to use and maintain. The flexible platform allows brands of all shapes and sizes to keep content fresh and relevant, even after tags are already commissioned. The connected platform includes serialised IDs for every product and has a digital customer audit trail.

The brand engagement and protection capabilities deliver authenticity and protection from product diversion, to protect from sales outside of an authorised distribution channel. Bitse.io has a full suite of data and analytics built on flexible toolsets.

“We have always been strictly focused on providing a digital identity for every physical object,” said Amir Khoshniyati, vice president at Identiv. “Enabling a circular economy for product life cycles in the IoT is rooted in data. Bitse.io delivers trust via transparency in supply chains and enables better decision-making through item-level data sourced from Identiv and the market’s embedded IoT products across all prominent industries.”

Bitse.io is built on customer use cases for tag commissioning and serialisation, engagement, and a validation service geared towards brand protection, diversion and traceability. Example use cases include interactive content sequencing, event registrations and customer loyalty programmes. The platform is flexible and leverages Identiv’s proprietary encoding capabilities and an open-market software development kit (SDK) for the developer community.

Consumers can use various enterprise research planning (ERP) and customer relationship management (CRM) systems, and application programming interfaces (APIs) for ongoing data flow and insights.

Identiv’s connected ecosystems put the IoT in motion, creating digital identities for every physical object. Its RFID team handles research, design, development, software and manufacturing. It embeds tags, inlays and labels in billions of everyday objects, including medical devices, pharmaceuticals, luxury brands, specialty retail, athletic apparel, industrial applications, smart packaging, library media, toys, wine and spirits, mobile devices, cold chain items, and perishables.