Proving the Business Case for the Internet of Things

Smartone brings robots to Hong Kong stores

Steve Rogerson
March 7, 2017



Hong Kong mobile network operator Smartone has introduced smart robots into its retail stores to enhance customer experience and bring more fun and interactivity to customers.
 
Smartone combined technology with romance by debuting the smart robot, called Nao, on Valentine’s Day at its APM store. Together with local web-celebrity Lilian Kan, Nao sang, danced and played games with customers as well as delivering sweet words in different languages for love birds. Smart robot Pepper also joined the event, making it the first appearance of the two robots together in Hong Kong.
 
Equipped with intelligence and real-time interaction capabilities, Nao can perform detailed actions and speak multiple languages to interact with customers. It can also introduce the latest services plan offers and recommend smartphone accessories to customers.
 
“Smartone has always been pushing the frontiers of innovation, committed to innovating customer experience in the industry,” said Josephine Lam, head of marketing at Smartone. “The introduction of Nao will enable a fun and interactive experience, deepening in-store engagement with customers.”
 
Until March13, shoppers who wish to meet Nao can visit Smartone stores at APM, IFC and New Town Plaza. The smart robot will later tour other stores to interact with customers.
 
“Robotics is one of the hottest technologies and we know they will have a significant impact on our lives in the future,” said Alex Kun, head of products and services at Smartone. “We will continue to seek ways to introduce the latest robotics technologies into our business as well as provide opportunities for local enterprises, organisations and individuals to experience the technology. For instance, we will launch robot rental services and organise coding workshops to nurture the younger generation’s interest in robotics.”
 
Also until March13, customers who take selfies with Nao at Smartone stores will receive Nao stickers and a 15 per cent discount coupon for mobile phone accessories after uploading the selfies to Facebook and checking in the store. There will also be chances to win limited-edition Casetify x Nao phone cases if customers upload the photos to Instagram.