Proving the Business Case for the Internet of Things

PTC collaborates with Microsoft to develop industrial MR

William Payne
October 04 2017

Industrial IoT firm PTC is developing enterprise mixed reality (MR) technology in partnership with Microsoft. The new technology will build on Microsoft's HoloLens mixed reality headset. PTC mixed reality technology is likely to be used first in industrial and infrastructure settings.

Mixed reality is a concept that brings together virtual reality, augmented reality and immersive technology. It aims to merge real worlds and virtual worlds to create visualisations where physical objects can interact with digital objects.

One potential application for mixed reality in industrial settings is for specialists to set up or repair equipment remotely, and to collaborate as part of remote design and engineering teams, and to interact with robotic systems, both locally and remotely.

PTC's ThingWorx Studio now offers offers HoloLens customers support for building scalable mixed reality experiences. The ThingWorx Studio visual drag-and-drop authoring environment is designed to allow the creation of immersive HoloLens interactions without skilled programming or custom designers.

“The combination of ThingWorx Studio and HoloLens opens up tremendous opportunity for industrial customers to create immersive ‘hands-free' mixed reality experiences for a variety of business-critical use cases, including for sales and marketing, manufacturing, and service, as well as human resources and training,” said Terry Farrell, director of mixed reality marketing, Microsoft. “The collaboration with PTC enables HoloLens customers to create these experiences faster and more easily so that they can take advantage of this opportunity.”

“Manufacturers are faced with challenges when designing, building, operating, and servicing smart connected products,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC. “The combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed reality experiences that can help support some of these challenges in an easier, faster, and more cost-effective way. We are excited to be working with Microsoft to enable industrial customers to gain a competitive advantage through the use of MR.”