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Verizon powers Cooler Screens with IoT monitoring
- July 7, 2020
- Steve Rogerson
Verizon is supplying IoT-based condition monitoring for Chicago digital in-store experience company Cooler Screens, which replaces traditional cooler doors with screens that show content and advertising.
Verizon Business is powering Cooler Screens digital media and merchandising platform through LTE connectivity and a managed system including IoT condition-based monitoring, integrated service desk and field services support.
The long-term strategic agreement sees Verizon Media extend its digital out of home (DOOH) advertising footprint to enhance in-store shopping experiences and omnichannel advertising. Additionally, Cooler Screens smart cooler doors have wireless capability that lets it explore ways to leverage Verizon 5G for faster and enhanced digital experiences.
Verizon and Cooler Screens say they are bringing the power of digital advertising to brick-and-mortar retail, offering marketers an innovative way to reach consumers while they shop in essential businesses across the USA.
Verizon is modernising the in-store shopping experience on retail cooler doors to become the exclusive ad platform offering inventory access to this digital in-store retail experience. In partnership with Cooler Screens, Verizon Media will be the primary supplier of DOOH ads in some Walgreen store locations in the USA, including Chicago, New York, San Francisco and Seattle, reaching over 75 million shoppers monthly within a year.
“Advertisers want to be able to reach consumers not just whenever they show intent, but wherever, and on any screen,” said Iván Markman, chief business officer at Verizon Media. “Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point of sale. We are excited to expand our DOOH inventory with this partnership and will continue to enable advertisers to reach greater audiences through our omnichannel DSP.”
Verizon Business will provide fully managed IoT and wireless connectivity to Cooler Screens cooler doors to power the high-resolution smart screens that deliver in-cooler contents and ads to consumers at their point of decision.
“The key to digital advertising 3.0 is changing the shopping experience in-store,” said Arsen Avakian, co-founder and CEO of Cooler Screens. “The Cooler Screens formula is based on captivating consumer audiences at the point of sale and enabling brands to connect with shoppers at the new last mile of advertising. Our partnership with Verizon Media is accelerating the digital transformation and providing advertisers new paths to grow.”
Additionally, Verizon provides the back-end technology to create a customised proactive and predictive management model, inclusive of IT system management support, edge management, telemetry alerting and roadmap planning. Cooler Screens and Verizon are poised to build on this and explore ways to leverage the speed and latency of 5G for more transformative customer experiences.
“Delivering next generation digital merchandising and advertising requires reliable connectivity and superior management services,” said Michele Dupré, group vice president at Verizon Business. “Verizon is able to provide the networking and IoT Cooler Screens needs today and build a foundation for the 5G-enabled future.”