IMC Newsdesk

Ford TomTom Global Traffic Service Deal

  • July 7, 2020
  • imc

Ford has awarded TomTom a global multi-year service deal to power Ford’s next-generation SYNC Connected Vehicle System with TomTom’s real-time traffic service. Ford’s new 2021 F-150 pickup and the soon to be delivered all-electric Mustang Mach-E SUV are the first Ford vehicles that will be made available with the technology.

TomTom’s traffic service processes over 70 million driving hours every day, derived from billions of de-identified data points.

TomTom’s real-time traffic service is available in 79 countries around the world, powered by over 600 million connected devices. The service is used by car manufacturers, app developers and enterprises across a range of mobility applications.

“Automakers choose TomTom Traffic for its accuracy, freshness and reliability,” said Antoine Saucier, Managing Director, TomTom Automotive. “Ford’s decision to include TomTom Traffic in its new SYNC connected vehicle technology is another step towards our vision of a world free of congestion.”